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Why do businesses need websites in 2022?

Websites are invaluable business tools to help to grow the business and acquire new clients. If you have a business, you should have a website to avoid losing business to competitors that already have one. As per one research, did you know more than 75% of people confess that they judge a business’s credibility by its website looks.

We have shared a few points why your business needs a website in this digital era:

  • 24/7 Online Presence: One of the major advantages of having a website is that it is accessible to anyone, anywhere, anytime. Even during non-business hours, people can access your website and avail of your services and products or get the information they are looking for, which is one of the key elements of having a business website. The website is always at work to ensure that customers are always served with the information they need from the comfort of their homes.
  • A Business Website Makes You Look Professional: One of the reasons why a website is crucial for your business is that there is a large percentage of the customers that won’t even consider you as an option when they are looking to get the services or products if you don’t have one.   If you are dealing with a business you are looking to purchase from and they don’t even have a website you pretty much write them off as an option and your view of that business is diminished. It gives you the impression that it is a business or organization that is very poorly managed.
  • Allows you to showcase your products and services: A website is an essential tool for marketing that helps businesses to showcase their services and products in an efficient manner. So, it is crucial to make it informative, user-friendly, and attractive for people. All over the world, everyone judges companies by their website and website quality. If you want to gain higher profits from your website, then you should make it in a professional look and in easy navigation. It should also be appealing with different fonts, animation, images, and the right type of colour combination.
  • Increase business visibility: As of 2022, 69% of the world’s population, or 4.9 billion people, actively use the internet. Trends indicate that the number of internet users grows at an annual rate of 4 percent. and over 90% of total internet users, access the Internet via mobile devices. Without a website existence, your business is virtually invisible to these people. With COVID-19 pushing the global market even more digital, your business will become invisible to those people who are shifting online.
  • Paradigm shift to digital living: Having an online presence is the new normal for every type of business either small, mid-size or large. The perception has completely changed from the brick-and-mortar concept to finding and engaging with customers online. The spread of COVID-19 has made it inevitable to have a website and promote products and services online. All businesses need to prioritize adapting to the new requirements of a hybrid world. Online visibility makes it possible to have virtual touchpoints for potential customers to interact with and find out details about your business.
  • Your website can attract new customers (Organic traffic): More than 81% of consumers, before making a purchase decision, are going to search for products and services online. This means whenever people search for any product or service; your website will be shown up in the result list.If you desire to increase your current business size, then a website might be the best way to attract new customers. A well SEO (Search Engine Optimized) website can help your business rank well for various keywords and increase organic traffic on your website. 
  • A website can encourage customers to contact you: An informative website plays a crucial role in allowing your potential leads to reach you in an easier way. How? You can publish your contact information in a header or footer so that your contact information appears on every single page. 


A website is a lot like a virtual marketing person who works 24*7 online. This virtual marketing person show potential customers who you are, what you do, and why they should choose you over your competitors. 

While there are many reasons why businesses need websites in 2022, the reasons listed above are some of the most important. Whether you are a small business or a large enterprise, having an online presence is essential for staying competitive and reaching new customers. So, make sure you have a website up and running in this digital era to stay ahead of your competition!

If you’re ready to start building your dream website, contact us or call us today at +91 73041 40679 to speak with a strategist.

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